Raegan brings 20 years of experience in strategic communications, media relations, crisis management, advocacy campaigns and brand building to support her clients across the public and private sector. She has secured coverage and op-eds for clients in top-tier outlets including The New York Times, Sacramento Bee, Los Angeles Times, Orange County Register, TechCrunch and Axios, and is known for translating complex ideas into compelling, accessible narratives.

 

Prior to 10th Street, Raegan launched and led the California communications practice at Strategies 360, a leading government affairs and public relations firm with offices in 13 states. Raegan also spent four years in the startup world overseeing communications, branding, digital marketing and PR efforts for a variety of health and wellness, blockchain, DTC, technology and event clients. 

 

Prior to that, Raegan served as the Vice President of Media Relations and Cause Marketing for Macy’s, Inc., where she oversaw public relations, community engagement, non-profit partnerships, and local crisis and business communications across 13 Western states and 20+ media markets. In earlier roles with Macy’s, she oversaw media relations and internal communications for Macy’s West, where she served as editor-in-chief of Macy’s employee magazine. 

 

She holds a B.S. in Journalism and Mass Communication from the University of Colorado, Boulder, with an emphasis in news editorial and political science.